BMw just released the connected drive store in the iDrive system! BMW is the first manufacturer that allows you access to a virtual store through the car directly.
With the connected drive store, you will be able to access:
-Your BMW assist information
-Ability to renew your services
-Ability to upgrade to different services (like concierge or internet)
These are the first of many features that will be available in the connecteddrive store in the upcoming future! to see how this works, watch this video I created: